Stories and insight in the world of showbiz and beyond.

Tuesday, January 30, 2007

BROADCASTING ON A WING AND A PRAYER

Over the last few years, I’ve done a lot of radio. I don’t mean my own shows, I mean as a guest. When my book “Stuff Happens” came out in 2003 I did the usual book tour and was asked to appear on many radio shows. Because I am somewhat of an “oldie” myself, I can safely say that most of my appearances (Can it be called “appearances” on radio?) were on Oldies stations. It was a lot of fun to get back on the airwaves.

It was also kind of a revelation of sorts. In the process I discovered a brand new genre of radio broadcasting: “Internet Radio.” Anyone with a computer can now enjoy a whole new world of radio listening. I wonder if it is even correct to call it radio listening. There is no radio involved. You just click your mouse onto an Internet site and the programs come streaming right at you. Kind of reminds you of that other kind of radio, right? Turn the dial, hear the “click” and the programs come streaming right at you.

So what ‘s the difference?

I’ve recently given three interviews on Internet radio

(1) Rockit Radio’s The Memory Lane Show with Lane Quigley


(3) Dave the Rave.

Over the years I’ve been the subject of hundreds of other radio interviews, but nothing I've done previously compares to the fun I’ve had doing these Internet radio shows. As the late Steve Allen might have said, “This could be the start of something big.”

So far all the Internet DJs I’ve met can be compared to those sports show experts that keep amazing you with their knowledge of the game, i.e., give a sports maven the name of a baseball player and like a savant, he/she will give you the player's batting averages and other statistics down to the amount of spikes on their shoes.

The Internet DJs are equally as uncanny in their knowledge of recorded music minutia. They are avid record collectors and can actually tell you the exact amount of grooves on any 45 rpm that has ever been recorded. Most important; they truly LOVE the MUSIC. They have to love it. They get paid zilch for equipment, studios, record collections and their time.

So what’s the difference?

It is the hours of great ENTERTAINMENT sans weather reports, newsbreaks, traffic warnings, or COMMERCIALS. It doesn’t sound like some producer in the back is pushing to keep the show on time in order to get all the ads in. And what is more important to me, the chatter is always all about THE MUSIC! Their selection of records is not chosen from corporate lists and allows the listener to hear tunes they had forgotten how much they liked.

In one of my past critiques on today’s Oldies Radio, I had suggested that a station try a Music/Talk format with call-ins from listeners to discuss the music being played and the artist being interviewed. The show I did with Dave the Rave was just that. We did four and a half hours of Music/Talk Radio LIVE!

Callers-in included Howard Kaylan of The Turtles, Mary Weiss of The Shangri-Las, Diane Renay (Navy Blue), Johnny Mirada of the Spokesmen, Tommy James of the Shondells, and Bob Miranda of The Happenings, plus fans from all over the United States. Dave the Rave was the perfect show host with a very loyal fan and record artist base. This is Oldies Radio at its most entertaining best.

Do you think there might possibly be something here that today’s tabletop stations (as apposed to desktop) can learn from all this? I hope so.

By the way; the answer to the “How many grooves are there on a 45 record” question is always the same, “1.” Just ONE groove that keeps going round and round until it reaches the end of the record (RIM SHOT - CYMBAL CRASH).

Stay tuned.

4 Comments:

Blogger Gary said...

I've been listening to Dave The Rave for a couple of years now and NO SHOW has ever received the attention than the one with Uncle Lloyd. Dave's interviewed quite a few entertainers in the past, but this was, by far, the best ever. I listened to all 4½ hours of it and even though it ended close to 2:30 AM my time, I didn't want it to end and it even sounded like Lloyd was disappointed that it was ending! A good time was had by all and everybody I know that listened are STILL talking about it. CONGRATS TO LLOYD AND TO DAVE THE RAVE!! Hope you can do it again...SOON!
NEXT!
Gary

10:14 AM

 
Blogger bhone2000 said...

Hi Lloyd, this is very timely especially since the last "Oldies" station in my hometown of Portland Oregon just went off the air on Tuesday. KISN radio which had been around since 1959 is gone. My demographic is now too old to have a radio station to listen to. In the 60's KISN was THE station with jocks like Tiger Tom Murphy and Dave Stone and of course for a short time, "the real" Don Steele. Anyway, I love the idea of internet radio. Because it give people who truly love MUSIC, be it oldies or jazz or blues or alternative or whatever, a real chance to ENTERTAIN along with providing a service to appreciative listeners. I forwarded your blog to Dave Stone who is a friend of mine. He is moving to a one hour talk radio format on AM in a couple of weeks and I hope that he takes a few of your suggestions for music/talk radio. Take care and thanks for giving us the opportunity to read your opinions on these kinds of things. I'll be looking up your interview with Dave the Rave.
Marty

6:27 AM

 
Anonymous The Keyboard Owl said...

It occurs to me, many radio stations broker out their time rather than run formatted programming. Why doesn't someone LMA a station? People in radio management are quite familiar with the concept of LMAing, where a company leases a station outright and they run it like they own it, paying their yearly lease, programming the station, and keeping all revenues. This is what some foreign broadcasters in LA are doing with some AM stations near the end of the dial. Have someone with the means and gumption LMA a station and sell programming hours to Internet webcasters. With literally tens of thousands of webcasts out there, I'll bet there would be no problem filling in time for the week. How many of these people do you think would just love to be heard on LA airwaves?

Just a thought.

11:38 PM

 
Blogger Mike Barer said...

It's a darn shame that now that we can get any radio station in the world via internet, they all sound the same.

10:30 AM

 

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